Just on a year ago, a small team of commercial designers, including Angela Shaw Director of Retail & Craft Development at KZNSA Gallery, began working alongside the embroiderers to develop their design, creative and marketing skills, building on the remarkable work and phenomenal training of Leoni Malherbe, artist and former Woza Moya embroidery teacher. A stationery range was introduced, using the embroidered motif as inspiration for the design. The cards are 155 x 155mm. We are very grateful to Cut Papers in Durban for the beautiful printing! The original embroideries have been sold on printed cards corresponding to their design. We will be creating income for the embroiderers by commissioning them to replicate these designs on fabric for further card sales.

Effective community development activates scaled social reflexivity, sufficient to create a tipping-point towards locally perpetuated ownership of improved outcomes.  Woza Moya’s ultimate success, therefore, would be indicated by a transformed Ofafa Valley, driven by local volition, resilience and agency; where every member is healthy, well nourished, feels safe, and experiences an annual progression towards an improved future.